

She emphasized the highly personal nature of geolocation information, noting that it could reveal many aspects of a person's private life, such as whether they visited an AIDS clinic, a psychiatrist's office, or a place of worship. She laid out the three main benefits of the proposed Act: 1) providing a definition of "geolocation information" that is consistent with other online privacy rules 2) requiring entities to disclose the fact that they collect geolocation information from consumers in advance and 3) requiring certain companies to gain affirmative consent from consumers before collecting geolocation data or disclosing geolocation data to third parties. In her testimony, Director Rich praised the Location Privacy Protection Act as "an important step forward" in the protection of consumers' private data. The witnesses included Jessica Rich, the Director of the FTC's Bureau of Consumer Protection, who testified about the FTC's ongoing efforts to protect consumers' privacy in this area.

This legislation would generally prohibit mobile apps from collecting, storing, or sharing users' geolocation information without a user's informed consent. Minn.), Chris Coons (D.-Del.), Elizabeth Warren (D.-MA), Richard Blumenthal (D.-CT), Richard Durbin (D-IL), and Dianne Feinstein (D.-CA). 2171, sponsored by Senators Al Franken (D. On June 4, 2014, the Senate Judiciary Committee's Subcommittee for Privacy, Technology and the Law held a hearing to discuss the recently-proposed Location Privacy Protection Act, S. This geolocation data, however, can reveal private information about individual consumers and, worries the Federal Trade Commission (FTC), could be misused without a user's knowledge or consent.
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Sometimes, though not always, app users might choose to post geolocation information about themselves, such a Facebook status update that tags the location of a night out with friends, a child's graduation, or a family vacation. This information can make apps more useful (such as navigation apps that provide directions) or more fun (such as social networking apps that tell users when friends are nearby). Many apps on mobile devices collect information about their users' whereabouts and movements. then we'd know where in the world she was thanks to geolocation information.
